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The Start Of Everything WILLIAM T. BURNLEY II aka MR GOD FIRST RICH FOREVER was born. establishing GFRF Being founded

God First Rich Forever released its very first collection with approximately 58 hand made pieces, each individually hand pressed and produced entirely in house. No factory. No mass production. Every garment was crafted by hand, making this one of the rarest collections in the brand's history and the foundation of everything that followed.

God First Rich Forever transitioned into professional manufacturing, expanding production while remaining committed to quality and purpose.

The first large production run revealed sizing challenges. Those lessons became the foundation for improving quality, fit, and future releases.

Exclusivity has always been part of our DNA. Fewer than 200 garments were ever produced, with each collection released one time only before selling out. No re releases. No restocks. Every piece remains a permanent part of God First Rich Forever history, preserving its rarity and legacy.

The final God First Rich Forever release introduced a limited shoe collection, bringing the original chapter to a close. As one legacy was completed, PRAYMORE emerged as its evolution, built upon the same foundation of faith while evolving its message, vision, and purpose for the next generation.

Pushing through the final barriers.

The final God First Rich Forever release introduced a limited shoe collection, bringing the original chapter to a close. As one legacy was completed, PRAYMORE emerged as its evolution, built upon the same foundation of faith while evolving its message, vision, and purpose for the next generation.